Brand Health & Reputation Management
Brand Health & Reputation Management
Brand Health & Reputation Management
A specialised service that helps brands prevent, control, and handle media crises, while strengthening their image and the community’s trust.
The solution focuses on early detection – rapid response – sustainable recovery.
A specialised service that helps brands prevent, control, and handle media crises, while strengthening their image and the community’s trust.
The solution focuses on early detection – rapid response – sustainable recovery.
A specialised service that helps brands prevent, control, and handle media crises, while strengthening their image and the community’s trust.
The solution focuses on early detection – rapid response – sustainable recovery.
(01) Scope of services
(01) Scope of services
(01) Scope of services
The smart data centre helps track brands and product categories in real time.
The smart data centre helps track brands and product categories in real time.
The smart data centre helps track brands and product categories in real time.
Monitor discussions 24/7 and detect unusual signals early
Monitor discussions 24/7 and detect unusual signals early
Provides real-time data on developments and levels of impact
Provides real-time data on developments and levels of impact
Support media navigation, minimise negative impacts
Support media navigation, minimise negative impacts
Strengthen community connections, helping the brand emerge stronger after the crisis
Strengthen community connections, helping the brand emerge stronger after the crisis
Monitor discussions 24/7 and detect unusual signals early
Support media navigation, minimise negative impacts
Provides real-time data on developments and levels of impact
Strengthen community connections, helping the brand emerge stronger after the crisis
(02) Crisis management process
(02) Crisis management process
(02) Crisis management process
Monitoring 24/7 & Early Warning
Proactive prevention
Monitoring 24/7 & Early Warning
Proactive prevention
Monitoring 24/7 & Early Warning
Proactive prevention
Phase 1 – Pre-Crisis
Phase 1 – Pre-Crisis
Phase 1 – Pre-Crisis
Detect & assess the crisis severity
Activate the Crisis Team
Implement the response according to the scenario
Detect & assess the crisis severity
Activate the Crisis Team
Implement the response according to the scenario
Detect & assess the crisis severity
Activate the Crisis Team
Implement the response according to the scenario
Phase 2 – Event Crisis
Phase 2 – Event Crisis
Phase 2 – Event Crisis
Assess response effectiveness
Restore brand image
Learn lessons & optimise processes
Assess response effectiveness
Restore brand image
Learn lessons & optimise processes
Assess response effectiveness
Restore brand image
Learn lessons & optimise processes
Phase 3 – Post-Crisis
Phase 3 – Post-Crisis
Phase 3 – Post-Crisis
(03) Methods & Technology
(03) Methods & Technology
(03) Methods & Technology
(04) Crisis monitoring & reporting platform
(04) Crisis monitoring & reporting platform
(04) Crisis monitoring & reporting platform
Manage all cases on a centralised dashboard
Manage all cases on a centralised dashboard
Manage all cases on a centralised dashboard
Categorise negative content by status and severity
Categorise negative content by status and severity
Categorise negative content by status and severity
Track discussion trends and where they originate
Track discussion trends and where they originate
Track discussion trends and where they originate
Group cases by characteristics for efficient handling
Group cases by characteristics for efficient handling
Group cases by characteristics for efficient handling
(05) Crisis communication response
(05) Crisis communication response
(05) Crisis communication response
Optimise visibility by limiting reach on social media
Optimise visibility by limiting reach on social media
Optimise visibility by limiting reach on social media
Optimise brand discussions
Optimise brand discussions
Optimise brand discussions
Providing 50,000 seeders of all ages with real, trustworthy accounts and clear quality assessment criteria
Providing 50,000 seeders of all ages with real, trustworthy accounts and clear quality assessment criteria
Providing 50,000 seeders of all ages with real, trustworthy accounts and clear quality assessment criteria
A trustworthy account, unlike a “fake profile”
A trustworthy account, unlike a “fake profile”
A trustworthy account, unlike a “fake profile”
Seeder planning for each product group
Seeder planning for each product group
Seeder planning for each product group
Account created over 2 years ago
Account created over 2 years ago
Account created over 2 years ago
At least 300 friends
At least 300 friends
At least 300 friends
Frequent posting frequency
Frequent posting frequency
Frequent posting frequency
SUPPORT THE BRAND
SUPPORT THE BRAND
SUPPORT THE BRAND
Neutralise negative information
Neutralise negative information
Neutralise negative information
Prevent the spread of, and engagement with, negative and sensitive news using appropriate measures.
Prevent the spread of, and engagement with, negative and sensitive news using appropriate measures.
Prevent the spread of, and engagement with, negative and sensitive news using appropriate measures.
Increase neutral and positive discussion about the brand and incidents.
Increase neutral and positive discussion about the brand and incidents.
Increase neutral and positive discussion about the brand and incidents.
(06) Strengthen brand connection after a crisis
(06) Strengthen brand connection after a crisis
(06) Strengthen brand connection after a crisis
Optimise visibility by limiting reach on social media
Optimise visibility by limiting reach on social media
Optimise visibility by limiting reach on social media
Increase brand awareness
Increase brand awareness
Increase brand awareness
Spread
Spread
Spread
CUSTOMER
POTENTIAL
CUSTOMER
POTENTIAL
CUSTOMER
POTENTIAL
EXPAND MEDIA
CHANNELS
EXPAND MEDIA
CHANNELS
EXPAND MEDIA
CHANNELS
Service Process
Service Process
Service Process
Service implementation steps at Kompa
Service implementation steps at Kompa
Service implementation steps at Kompa
Social Listening Demo & Free implementation consultation
Social Listening Demo & Free implementation consultation
Social Listening Demo & Free implementation consultation
Sustainable brand growth with Kompa
Sustainable brand growth with Kompa
Sustainable brand growth with Kompa
Spot opportunities early – Respond promptly to risks – Optimise communication effectiveness!
Spot opportunities early – Respond promptly to risks – Optimise communication effectiveness!
Spot opportunities early – Respond promptly to risks – Optimise communication effectiveness!
50%
50%
Brand awareness and engagement level
Brand awareness and engagement level
80%
80%
Time to detect and manage a communications crisis
Time to detect and manage a communications crisis
35%
35%
Marketing campaign effectiveness thanks to real-time data
Marketing campaign effectiveness thanks to real-time data
50%
Brand awareness and engagement level
80%
Time to detect and manage a communications crisis
35%
Marketing campaign effectiveness thanks to real-time data
From Social Listening to AI Data Intelligence:
Helping businesses make smart, fast, and comprehensive decisions.
Hotline: 098.130.6460 (Kompa Sales)
Contact for services, quotations, or media partnerships: info@kompa.ai
Copyright © 2025 Kompa.
All Rights Reserved
From Social Listening to AI Data Intelligence:
Helping businesses make smart, fast, and comprehensive decisions.
Hotline: 098.130.6460 (Kompa Sales)
Contact for services, quotations, or media partnerships: info@kompa.ai
Copyright © 2025 Kompa.
All Rights Reserved
From Social Listening to AI Data Intelligence:
Helping businesses make smart, fast, and comprehensive decisions.
Hotline: 098.130.6460 (Kompa Sales)
Contact for services, quotations, or media partnerships: info@kompa.ai
Copyright © 2025 Kompa.
All Rights Reserved