Digital Brand Health Check
Digital Brand Health Check
Digital Brand Health Check
Brand health deep-dive analysis service, designed with a “tailor-made” model for each business. The report provides a multi-dimensional view of brand awareness, reputation, positioning, and performance in the market.
Brand health deep-dive analysis service, designed with a “tailor-made” model for each business. The report provides a multi-dimensional view of brand awareness, reputation, positioning, and performance in the market.
Brand health deep-dive analysis service, designed with a “tailor-made” model for each business. The report provides a multi-dimensional view of brand awareness, reputation, positioning, and performance in the market.
(01) Customised report tailored to your brand’s needs
(01) Customised report tailored to your brand’s needs
(01) Customised report tailored to your brand’s needs

In-depth analysis by segment, product line, or market

In-depth analysis by segment, product line, or market

In-depth analysis by segment, product line, or market

Directly compare with competitors

Directly compare with competitors

Directly compare with competitors

Flexible frequency: monthly / quarterly / half-yearly / yearly

Flexible frequency: monthly / quarterly / half-yearly / yearly

Flexible frequency: monthly / quarterly / half-yearly / yearly

Provide clear actionable recommendations

Provide clear actionable recommendations

Provide clear actionable recommendations
(02) Analysis method
(02) Analysis method
(02) Analysis method

3 pillars for evaluating brand health
3 pillars for evaluating brand health


Brand Identity & Reputation
Brand Identity & Reputation
Measure brand presence, reputation, and the factors influencing brand performance.
Measure brand presence, reputation, and the factors influencing brand performance.
Measure brand presence, reputation, and the factors influencing brand performance.


Brand positioning
Brand positioning
Compare performance and determine your competitive position against competitors.
Compare performance and determine your competitive position against competitors.
Compare performance and determine your competitive position against competitors.


Brand performance
Brand performance
Analyse why customers choose, stay loyal to, or leave a brand.
Analyse why customers choose, stay loyal to, or leave a brand.
Analyse why customers choose, stay loyal to, or leave a brand.
(03) Brand health report
(03) Brand health report
(03) Brand health report
A concise bulletin summarising discussions, news, and positive–negative signals from social media, the press, and forums.
A concise bulletin summarising discussions, news, and positive–negative signals from social media, the press, and forums.
A concise bulletin summarising discussions, news, and positive–negative signals from social media, the press, and forums.
Value delivered to businesses
Value delivered to businesses
Value delivered to businesses


Monitor brand health over time
Monitor brand health over time
Monitor brand health over time


Gain a deep understanding of customer perceptions and behaviour
Gain a deep understanding of customer perceptions and behaviour
Gain a deep understanding of customer perceptions and behaviour


Keep up with market trends & competitor moves
Keep up with market trends & competitor moves
Keep up with market trends & competitor moves


Decision-making support for Marketing, Brand and BOD
Decision-making support for Marketing, Brand and BOD
Decision-making support for Marketing, Brand and BOD


Expanded analysis by product category
Expanded analysis by product category
Expanded analysis by product category


Market share & discussion volume
Market share & discussion volume
Market share & discussion volume


Discussion sources: individuals, groups, fan pages, press
Discussion sources: individuals, groups, fan pages, press
Discussion sources: individuals, groups, fan pages, press


Prominent media activities and trends
Prominent media activities and trends
Prominent media activities and trends


Top information sources and topics of interest
Top information sources and topics of interest
Top information sources and topics of interest
Service Process
Service Process
Service Process
Service implementation steps at Kompa
Service implementation steps at Kompa
Service implementation steps at Kompa
































































































Social Listening Demo & Free implementation consultation
Social Listening Demo & Free implementation consultation
Social Listening Demo & Free implementation consultation
Sustainable brand growth with Kompa
Sustainable brand growth with Kompa
Sustainable brand growth with Kompa
Spot opportunities early – Respond promptly to risks – Optimise communication effectiveness!
Spot opportunities early – Respond promptly to risks – Optimise communication effectiveness!
Spot opportunities early – Respond promptly to risks – Optimise communication effectiveness!
50%
50%
Brand awareness and engagement level
Brand awareness and engagement level
80%
80%
Time to detect and manage a communications crisis
Time to detect and manage a communications crisis
35%
35%
Marketing campaign effectiveness thanks to real-time data
Marketing campaign effectiveness thanks to real-time data
50%
Brand awareness and engagement level
80%
Time to detect and manage a communications crisis
35%
Marketing campaign effectiveness thanks to real-time data






