DAIKIN Brand Health Check Q3/2022
DAIKIN Brand Health Check Q3/2022
DAIKIN Brand Health Check Q3/2022
Daikin – a leading air conditioning equipment manufacturer from Japan, decided to expand its product portfolio into the air purifier market in Vietnam. To ensure the product launch campaign is truly effective, Daikin wanted to clearly understand market demand, real consumer feedback on air purifiers across social media, as well as capture industry trends and compare campaign performance with other competitors.
Kompa provided the Brand Health Check solution that fully addressed these needs, while also delivering valuable insights to Daikin to help improve campaign performance.
Overview of the air purifier industry
Main discussion channels
Daikin, Sharp, Xiaomi, and Samsung are brands that social media users are interested in and discuss regarding air purifiers. Across social media platforms, users discuss air purifiers the most on Facebook. Daikin is mentioned in product purchase recommendation discussions, accounting for 30.2% of total discussions. Sharp gained attention from minigame activities on the brand fanpage, with 30.3%. The Xiaomi brand was mentioned in 36.2% of discussions thanks to the promotion campaign “Receive a Xiaomi air purifier when ordering the Xiaomi 12T Series” by the Cellphone S retail chain.
Daikin – a leading air conditioning equipment manufacturer from Japan, decided to expand its product portfolio into the air purifier market in Vietnam. To ensure the product launch campaign is truly effective, Daikin wanted to clearly understand market demand, real consumer feedback on air purifiers across social media, as well as capture industry trends and compare campaign performance with other competitors.
Kompa provided the Brand Health Check solution that fully addressed these needs, while also delivering valuable insights to Daikin to help improve campaign performance.
Overview of the air purifier industry
Main discussion channels
Daikin, Sharp, Xiaomi, and Samsung are brands that social media users are interested in and discuss regarding air purifiers. Across social media platforms, users discuss air purifiers the most on Facebook. Daikin is mentioned in product purchase recommendation discussions, accounting for 30.2% of total discussions. Sharp gained attention from minigame activities on the brand fanpage, with 30.3%. The Xiaomi brand was mentioned in 36.2% of discussions thanks to the promotion campaign “Receive a Xiaomi air purifier when ordering the Xiaomi 12T Series” by the Cellphone S retail chain.
Daikin – a leading air conditioning equipment manufacturer from Japan, decided to expand its product portfolio into the air purifier market in Vietnam. To ensure the product launch campaign is truly effective, Daikin wanted to clearly understand market demand, real consumer feedback on air purifiers across social media, as well as capture industry trends and compare campaign performance with other competitors.
Kompa provided the Brand Health Check solution that fully addressed these needs, while also delivering valuable insights to Daikin to help improve campaign performance.
Overview of the air purifier industry
Main discussion channels
Daikin, Sharp, Xiaomi, and Samsung are brands that social media users are interested in and discuss regarding air purifiers. Across social media platforms, users discuss air purifiers the most on Facebook. Daikin is mentioned in product purchase recommendation discussions, accounting for 30.2% of total discussions. Sharp gained attention from minigame activities on the brand fanpage, with 30.3%. The Xiaomi brand was mentioned in 36.2% of discussions thanks to the promotion campaign “Receive a Xiaomi air purifier when ordering the Xiaomi 12T Series” by the Cellphone S retail chain.
Top discussed topics
Most users are primarily concerned about price. Daikin draws user attention for its design, superior new technology, and machine performance. Xiaomi attracts discussion with its promotional programs.
Top discussed topics
Most users are primarily concerned about price. Daikin draws user attention for its design, superior new technology, and machine performance. Xiaomi attracts discussion with its promotional programs.
Top discussed topics
Most users are primarily concerned about price. Daikin draws user attention for its design, superior new technology, and machine performance. Xiaomi attracts discussion with its promotional programs.
Discussion sentiment
Air purifiers are positively received by consumers, helping to clean the air and protect health. 54.1% of discussions carry a positive sentiment, while 45.1% carry a neutral sentiment.
Discussion sentiment
Air purifiers are positively received by consumers, helping to clean the air and protect health. 54.1% of discussions carry a positive sentiment, while 45.1% carry a neutral sentiment.
Discussion sentiment
Air purifiers are positively received by consumers, helping to clean the air and protect health. 54.1% of discussions carry a positive sentiment, while 45.1% carry a neutral sentiment.
Deep dive into discussions about the brand and competitors
Most brand discussions are concentrated on Facebook, accounting for 92.2% of total discussions across social media channels. Of these, 50.1% are positive discussions, 49% are neutral discussions, and 0.9% are negative discussions. Looking deeper into the feedback, users expressed dissatisfaction with product manufacturing defects and customer service. And 30.7% of responses show consumer preference for newly developed technology in the brand’s air purification devices.
Deep dive into discussions about the brand and competitors
Most brand discussions are concentrated on Facebook, accounting for 92.2% of total discussions across social media channels. Of these, 50.1% are positive discussions, 49% are neutral discussions, and 0.9% are negative discussions. Looking deeper into the feedback, users expressed dissatisfaction with product manufacturing defects and customer service. And 30.7% of responses show consumer preference for newly developed technology in the brand’s air purification devices.
Deep dive into discussions about the brand and competitors
Most brand discussions are concentrated on Facebook, accounting for 92.2% of total discussions across social media channels. Of these, 50.1% are positive discussions, 49% are neutral discussions, and 0.9% are negative discussions. Looking deeper into the feedback, users expressed dissatisfaction with product manufacturing defects and customer service. And 30.7% of responses show consumer preference for newly developed technology in the brand’s air purification devices.
Samsung, Sharp, and Xiaomi also have discussion volumes mainly from Facebook. Specifically:
Samsung receives feedback about pricing, with consumers interested in a suitable price point to own the device. Samsung's air purifier technology receives 11.1% positive discussion volume, and users rate it as operating effectively.
Samsung, Sharp, and Xiaomi also have discussion volumes mainly from Facebook. Specifically:
Samsung receives feedback about pricing, with consumers interested in a suitable price point to own the device. Samsung's air purifier technology receives 11.1% positive discussion volume, and users rate it as operating effectively.
Samsung, Sharp, and Xiaomi also have discussion volumes mainly from Facebook. Specifically:
Samsung receives feedback about pricing, with consumers interested in a suitable price point to own the device. Samsung's air purifier technology receives 11.1% positive discussion volume, and users rate it as operating effectively.
Sharp and Xiaomi were discussed in comparisons with Daikin regarding device performance, and consumers also actively participated in minigames organized by the brands, attracting 44.3% positive discussion. Xiaomi drew more than 93% positive discussion thanks to a promotional program in collaboration with Cellphone S.
Sharp and Xiaomi were discussed in comparisons with Daikin regarding device performance, and consumers also actively participated in minigames organized by the brands, attracting 44.3% positive discussion. Xiaomi drew more than 93% positive discussion thanks to a promotional program in collaboration with Cellphone S.
Sharp and Xiaomi were discussed in comparisons with Daikin regarding device performance, and consumers also actively participated in minigames organized by the brands, attracting 44.3% positive discussion. Xiaomi drew more than 93% positive discussion thanks to a promotional program in collaboration with Cellphone S.
Trend of Growth in Brand Discussion
The volume of negative discussions showed a downward trend from July to September. Over these 3 months, the brand maintained a high level of positive and neutral discussions; on average, positive discussions accounted for 50.1% and neutral discussions 49%.
Kompa’s Recommendations for Activities to Increase Brand Awareness and Engagement
Proactively connecting with admins of tech communities such as Otofun, Voz, and Tinhte helps the brand quickly and easily update and handle negative discussions.
Use the brand’s official fanpage to comment on other official fanpages. This is a new trend that helps bring users and brands closer together.
Diversify content around air purifiers, such as usage guides, things to know before buying an air purifier, and how to use an air purifier for long-lasting performance. Consumers often look for reviews and advice before buying an air purifier. Providing useful product information helps consumers feel more confident when deciding to purchase, reduces poor product experiences caused by improper use, and demonstrates the brand’s care and attentiveness.
Trend of Growth in Brand Discussion
The volume of negative discussions showed a downward trend from July to September. Over these 3 months, the brand maintained a high level of positive and neutral discussions; on average, positive discussions accounted for 50.1% and neutral discussions 49%.
Kompa’s Recommendations for Activities to Increase Brand Awareness and Engagement
Proactively connecting with admins of tech communities such as Otofun, Voz, and Tinhte helps the brand quickly and easily update and handle negative discussions.
Use the brand’s official fanpage to comment on other official fanpages. This is a new trend that helps bring users and brands closer together.
Diversify content around air purifiers, such as usage guides, things to know before buying an air purifier, and how to use an air purifier for long-lasting performance. Consumers often look for reviews and advice before buying an air purifier. Providing useful product information helps consumers feel more confident when deciding to purchase, reduces poor product experiences caused by improper use, and demonstrates the brand’s care and attentiveness.
Trend of Growth in Brand Discussion
The volume of negative discussions showed a downward trend from July to September. Over these 3 months, the brand maintained a high level of positive and neutral discussions; on average, positive discussions accounted for 50.1% and neutral discussions 49%.
Kompa’s Recommendations for Activities to Increase Brand Awareness and Engagement
Proactively connecting with admins of tech communities such as Otofun, Voz, and Tinhte helps the brand quickly and easily update and handle negative discussions.
Use the brand’s official fanpage to comment on other official fanpages. This is a new trend that helps bring users and brands closer together.
Diversify content around air purifiers, such as usage guides, things to know before buying an air purifier, and how to use an air purifier for long-lasting performance. Consumers often look for reviews and advice before buying an air purifier. Providing useful product information helps consumers feel more confident when deciding to purchase, reduces poor product experiences caused by improper use, and demonstrates the brand’s care and attentiveness.
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Spot opportunities early – Respond promptly to risks – Optimise communication effectiveness!
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Spot opportunities early – Respond promptly to risks – Optimise communication effectiveness!
50%
50%
Brand awareness and engagement level
Brand awareness and engagement level
80%
80%
Time to detect and manage a communications crisis
Time to detect and manage a communications crisis
35%
35%
Marketing campaign effectiveness thanks to real-time data
Marketing campaign effectiveness thanks to real-time data
50%
Brand awareness and engagement level
80%
Time to detect and manage a communications crisis
35%
Marketing campaign effectiveness thanks to real-time data
From Social Listening to AI Data Intelligence:
Helping businesses make smart, fast, and comprehensive decisions.
Hotline: 098.130.6460 (Kompa Sales)
Contact for services, quotations, or media partnerships: info@kompa.ai
Copyright © 2025 Kompa.
All Rights Reserved
From Social Listening to AI Data Intelligence:
Helping businesses make smart, fast, and comprehensive decisions.
Hotline: 098.130.6460 (Kompa Sales)
Contact for services, quotations, or media partnerships: info@kompa.ai
Copyright © 2025 Kompa.
All Rights Reserved
From Social Listening to AI Data Intelligence:
Helping businesses make smart, fast, and comprehensive decisions.
Hotline: 098.130.6460 (Kompa Sales)
Contact for services, quotations, or media partnerships: info@kompa.ai
Copyright © 2025 Kompa.
All Rights Reserved