VinID Brand Health Check August 2022
VinID Brand Health Check August 2022
VinID Brand Health Check August 2022
As a super app with the orientation of “becoming a smart assistant for Vietnamese people,” VinID aims to quickly update prominent trends that users love in smart applications for shopping, payments, and ordering food and drinks. At the same time, VinID also seeks to improve the user experience on its current app by listening directly to all brand discussions on social media.
To help VinID solve that challenge, Kompa provides a solution to periodically measure brand health on social media every month, accelerating the process of making VinID one of the most widely used smart applications in Vietnam.
Let’s review data on smart app usage trends to study social media feedback and user experience on the app. The data belongs to the periodic Brand Health Check report series and was collected from 1.8 to 30.8.2022.
Retail discussion trends
Top 4 standout retail applications
VinID, F99 Vietnam, TikiNGON, and Grab Mart are the four most-discussed applications on the retail topic. VinID accounts for 10% of total discussions with the [Shopping Guide] Enjoy Mid-Autumn Festival – Grab Amazing Deals program; TikiNGON and GrabMart account for 21% and 24% of total discussions respectively through interactive minigames and mentions on partner fanpages. F99 Vietnam accounts for 45% of the total 4,729 discussions through sales livestreams on the app’s fanpage.
As a super app with the orientation of “becoming a smart assistant for Vietnamese people,” VinID aims to quickly update prominent trends that users love in smart applications for shopping, payments, and ordering food and drinks. At the same time, VinID also seeks to improve the user experience on its current app by listening directly to all brand discussions on social media.
To help VinID solve that challenge, Kompa provides a solution to periodically measure brand health on social media every month, accelerating the process of making VinID one of the most widely used smart applications in Vietnam.
Let’s review data on smart app usage trends to study social media feedback and user experience on the app. The data belongs to the periodic Brand Health Check report series and was collected from 1.8 to 30.8.2022.
Retail discussion trends
Top 4 standout retail applications
VinID, F99 Vietnam, TikiNGON, and Grab Mart are the four most-discussed applications on the retail topic. VinID accounts for 10% of total discussions with the [Shopping Guide] Enjoy Mid-Autumn Festival – Grab Amazing Deals program; TikiNGON and GrabMart account for 21% and 24% of total discussions respectively through interactive minigames and mentions on partner fanpages. F99 Vietnam accounts for 45% of the total 4,729 discussions through sales livestreams on the app’s fanpage.
As a super app with the orientation of “becoming a smart assistant for Vietnamese people,” VinID aims to quickly update prominent trends that users love in smart applications for shopping, payments, and ordering food and drinks. At the same time, VinID also seeks to improve the user experience on its current app by listening directly to all brand discussions on social media.
To help VinID solve that challenge, Kompa provides a solution to periodically measure brand health on social media every month, accelerating the process of making VinID one of the most widely used smart applications in Vietnam.
Let’s review data on smart app usage trends to study social media feedback and user experience on the app. The data belongs to the periodic Brand Health Check report series and was collected from 1.8 to 30.8.2022.
Retail discussion trends
Top 4 standout retail applications
VinID, F99 Vietnam, TikiNGON, and Grab Mart are the four most-discussed applications on the retail topic. VinID accounts for 10% of total discussions with the [Shopping Guide] Enjoy Mid-Autumn Festival – Grab Amazing Deals program; TikiNGON and GrabMart account for 21% and 24% of total discussions respectively through interactive minigames and mentions on partner fanpages. F99 Vietnam accounts for 45% of the total 4,729 discussions through sales livestreams on the app’s fanpage.
Top channels discussing retail applications
The volume of discussions mainly comes from Facebook, including Facebook users and brand fanpages; in addition, forum and news channels also attract a certain amount of discussion. VinID has 81.3% of discussions mainly from Facebook users, with 7.8% on fanpages. TikiNGON has 85% from Facebook users and 14.5% from fanpages. F99 has 100% of discussions concentrated on fanpages.
Top channels discussing retail applications
The volume of discussions mainly comes from Facebook, including Facebook users and brand fanpages; in addition, forum and news channels also attract a certain amount of discussion. VinID has 81.3% of discussions mainly from Facebook users, with 7.8% on fanpages. TikiNGON has 85% from Facebook users and 14.5% from fanpages. F99 has 100% of discussions concentrated on fanpages.
Top channels discussing retail applications
The volume of discussions mainly comes from Facebook, including Facebook users and brand fanpages; in addition, forum and news channels also attract a certain amount of discussion. VinID has 81.3% of discussions mainly from Facebook users, with 7.8% on fanpages. TikiNGON has 85% from Facebook users and 14.5% from fanpages. F99 has 100% of discussions concentrated on fanpages.
Top channels discussing retail applications
The volume of discussions mainly comes from Facebook, including Facebook users and brand fanpages; in addition, forum and news channels also attract a certain amount of discussion. VinID has 81.3% of discussions mainly from Facebook users, with 7.8% on fanpages. TikiNGON has 85% from Facebook users and 14.5% from fanpages. F99 has 100% of discussions concentrated on fanpages.
Top channels discussing retail applications
The volume of discussions mainly comes from Facebook, including Facebook users and brand fanpages; in addition, forum and news channels also attract a certain amount of discussion. VinID has 81.3% of discussions mainly from Facebook users, with 7.8% on fanpages. TikiNGON has 85% from Facebook users and 14.5% from fanpages. F99 has 100% of discussions concentrated on fanpages.
Top channels discussing retail applications
The volume of discussions mainly comes from Facebook, including Facebook users and brand fanpages; in addition, forum and news channels also attract a certain amount of discussion. VinID has 81.3% of discussions mainly from Facebook users, with 7.8% on fanpages. TikiNGON has 85% from Facebook users and 14.5% from fanpages. F99 has 100% of discussions concentrated on fanpages.
Discussion sentiment about retail applications
Positive and neutral discussion sentiment is predominant:
VinID has 20.2% positive discussions and 74.6% neutral discussions from the Mid-Autumn Festival welcome program.
F99 attracts positive and neutral discussions from introductory livestreams and product promotions.
TikiNGON has 48.3% positive discussions and 51.6% neutral discussions. Community groups such as Mê TiKi mainly attract positive and neutral discussions, especially in minigames.
GrabMart receives 34.1% positive discussions and 46.3% neutral discussions through mentions in posts by its partner – Top Market.
Discussion sentiment about retail applications
Positive and neutral discussion sentiment is predominant:
VinID has 20.2% positive discussions and 74.6% neutral discussions from the Mid-Autumn Festival welcome program.
F99 attracts positive and neutral discussions from introductory livestreams and product promotions.
TikiNGON has 48.3% positive discussions and 51.6% neutral discussions. Community groups such as Mê TiKi mainly attract positive and neutral discussions, especially in minigames.
GrabMart receives 34.1% positive discussions and 46.3% neutral discussions through mentions in posts by its partner – Top Market.
Discussion sentiment about retail applications
Positive and neutral discussion sentiment is predominant:
VinID has 20.2% positive discussions and 74.6% neutral discussions from the Mid-Autumn Festival welcome program.
F99 attracts positive and neutral discussions from introductory livestreams and product promotions.
TikiNGON has 48.3% positive discussions and 51.6% neutral discussions. Community groups such as Mê TiKi mainly attract positive and neutral discussions, especially in minigames.
GrabMart receives 34.1% positive discussions and 46.3% neutral discussions through mentions in posts by its partner – Top Market.
Discussion trends about promotional vouchers
Discussion sentiment about apps with promotional vouchers
VinID reached 96.6% positive, Momo 69.2%, Shopee 50.2%, and Grab 47.3%.
VinID received positive discussions from Panasonic brand livestream series, with users actively participating in livestreams to receive VinID vouchers. Grab received discussions about fare prices not decreasing even as gasoline prices show a downward trend. Momo received positive and neutral discussions when offering vouchers across multiple categories, especially travel and food & beverages; in addition, users also reported login errors, page loading issues, or system update problems on the app.
Discussion trends about promotional vouchers
Discussion sentiment about apps with promotional vouchers
VinID reached 96.6% positive, Momo 69.2%, Shopee 50.2%, and Grab 47.3%.
VinID received positive discussions from Panasonic brand livestream series, with users actively participating in livestreams to receive VinID vouchers. Grab received discussions about fare prices not decreasing even as gasoline prices show a downward trend. Momo received positive and neutral discussions when offering vouchers across multiple categories, especially travel and food & beverages; in addition, users also reported login errors, page loading issues, or system update problems on the app.
Discussion trends about promotional vouchers
Discussion sentiment about apps with promotional vouchers
VinID reached 96.6% positive, Momo 69.2%, Shopee 50.2%, and Grab 47.3%.
VinID received positive discussions from Panasonic brand livestream series, with users actively participating in livestreams to receive VinID vouchers. Grab received discussions about fare prices not decreasing even as gasoline prices show a downward trend. Momo received positive and neutral discussions when offering vouchers across multiple categories, especially travel and food & beverages; in addition, users also reported login errors, page loading issues, or system update problems on the app.
Top 4 prominent promotional voucher applications
VinID, Momo, Grab, and Shoppee are the top 4 applications most mentioned by users in discussions on the topic of promotional vouchers. VinID and Momo received an equal share of discussions, 17% out of a total of 146,546 discussions. The Livestream program on Panasonic’s YouTube channel was a standout topic that attracted discussion for VinID. Momo, Grab, and Shopee attracted discussion through the brands’ minigame programs.
Top 4 prominent promotional voucher applications
VinID, Momo, Grab, and Shoppee are the top 4 applications most mentioned by users in discussions on the topic of promotional vouchers. VinID and Momo received an equal share of discussions, 17% out of a total of 146,546 discussions. The Livestream program on Panasonic’s YouTube channel was a standout topic that attracted discussion for VinID. Momo, Grab, and Shopee attracted discussion through the brands’ minigame programs.
Top 4 prominent promotional voucher applications
VinID, Momo, Grab, and Shoppee are the top 4 applications most mentioned by users in discussions on the topic of promotional vouchers. VinID and Momo received an equal share of discussions, 17% out of a total of 146,546 discussions. The Livestream program on Panasonic’s YouTube channel was a standout topic that attracted discussion for VinID. Momo, Grab, and Shopee attracted discussion through the brands’ minigame programs.
Top channels for discussing apps with promotional vouchers
Facebook is the main channel attracting discussions. Discussions also come from brand fanpages, forum channels, and news. VinID has 99.5% of its discussions from Facebook. Grab's discussions are mainly on the brand's fanpage.
Top channels for discussing apps with promotional vouchers
Facebook is the main channel attracting discussions. Discussions also come from brand fanpages, forum channels, and news. VinID has 99.5% of its discussions from Facebook. Grab's discussions are mainly on the brand's fanpage.
Top channels for discussing apps with promotional vouchers
Facebook is the main channel attracting discussions. Discussions also come from brand fanpages, forum channels, and news. VinID has 99.5% of its discussions from Facebook. Grab's discussions are mainly on the brand's fanpage.
Overview of consumer feedback on VinID in August
Overall, VinID received positive feedback from consumers during the month, with a total discussion volume of 26,066, of which 96% was positive; through participation in the 500k voucher promotion in collaboration with partner Panasonic, as well as supermarket promotions welcoming the Mid-Autumn season. The exclusive launch campaign for the NOAA T-Shirt super product in collaboration with Son Tung attracted a large volume of discussion from the male singer’s fan community, recording positive user feedback.
CONCLUSION
Through monthly Brand Health Check reporting data, the brand can quickly update trends in app usage, topics of interest, channel distribution, and negative feedback in the experience, which also helps identify areas that need improvement in products and services. Clearly understanding consumer needs and continuously improving product quality and service experience are essential factors that help brands quickly conquer the market.
Overview of consumer feedback on VinID in August
Overall, VinID received positive feedback from consumers during the month, with a total discussion volume of 26,066, of which 96% was positive; through participation in the 500k voucher promotion in collaboration with partner Panasonic, as well as supermarket promotions welcoming the Mid-Autumn season. The exclusive launch campaign for the NOAA T-Shirt super product in collaboration with Son Tung attracted a large volume of discussion from the male singer’s fan community, recording positive user feedback.
CONCLUSION
Through monthly Brand Health Check reporting data, the brand can quickly update trends in app usage, topics of interest, channel distribution, and negative feedback in the experience, which also helps identify areas that need improvement in products and services. Clearly understanding consumer needs and continuously improving product quality and service experience are essential factors that help brands quickly conquer the market.
Overview of consumer feedback on VinID in August
Overall, VinID received positive feedback from consumers during the month, with a total discussion volume of 26,066, of which 96% was positive; through participation in the 500k voucher promotion in collaboration with partner Panasonic, as well as supermarket promotions welcoming the Mid-Autumn season. The exclusive launch campaign for the NOAA T-Shirt super product in collaboration with Son Tung attracted a large volume of discussion from the male singer’s fan community, recording positive user feedback.
CONCLUSION
Through monthly Brand Health Check reporting data, the brand can quickly update trends in app usage, topics of interest, channel distribution, and negative feedback in the experience, which also helps identify areas that need improvement in products and services. Clearly understanding consumer needs and continuously improving product quality and service experience are essential factors that help brands quickly conquer the market.
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From Social Listening to AI Data Intelligence:
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Hotline: 098.130.6460 (Kompa Sales)
Contact for services, quotations, or media partnerships: info@kompa.ai
Copyright © 2025 Kompa.
All Rights Reserved
From Social Listening to AI Data Intelligence:
Helping businesses make smart, fast, and comprehensive decisions.
Hotline: 098.130.6460 (Kompa Sales)
Contact for services, quotations, or media partnerships: info@kompa.ai
Copyright © 2025 Kompa.
All Rights Reserved
From Social Listening to AI Data Intelligence:
Helping businesses make smart, fast, and comprehensive decisions.
Hotline: 098.130.6460 (Kompa Sales)
Contact for services, quotations, or media partnerships: info@kompa.ai
Copyright © 2025 Kompa.
All Rights Reserved