Decoding Social Listening
From concept to practical application
Decoding Social Listening
From concept to practical application
Decoding Social Listening
From concept to practical application
An exclusive handbook compiling core knowledge, case studies, and Social Listening processes from Kompa, tailored specifically for marketers.
An exclusive handbook compiling core knowledge, case studies, and Social Listening processes from Kompa, tailored specifically for marketers.
An exclusive handbook compiling core knowledge, case studies, and Social Listening processes from Kompa, tailored specifically for marketers.










Content Overview
Content Overview
Content Overview

Concept & how it works of
Social Listening
Concept & how it works of
Social Listening
Concept & how it works of
Social Listening



Value and benefits for brands & businesses
Value and benefits for brands & businesses
Value and benefits for brands & businesses

Applications in the enterprise value chain
Applications in the enterprise value chain
Applications in the enterprise value chain

Real-world multi-industry case studies
Real-world multi-industry case studies
Real-world multi-industry case studies
If you are
If you are
If you are
Marketers
Marketers
Business Owner
Business Owner
Agency
Agency
PR
PR
Social Media
Social Media
Planner
Planner
Marketers
Marketers
Business Owner
Business Owner
Agency
Agency
PR
PR
Social Media
Social Media
Planner
Planner
Marketers
Marketers
Business Owner
Business Owner
Agency
Agency
PR
PR
Social Media
Social Media
Planner
Planner
You will need to read this ebook.
You will need to read this ebook.
this guide
is for you


Marketers
Marketers
Gain a deep understanding of the nature and cycle of crises, and prevention - response - recovery strategies
Gain a deep understanding of the nature and cycle of crises, and prevention - response - recovery strategies


Business
Business
Master the “3 layers of armor protecting brand trust” model to stay resilient in the face of crises.
Master the “3 layers of armor protecting brand trust” model to stay resilient in the face of crises.


PR/Agency
PR/Agency
Understand the dynamics of crisis spread to shape a rational response.
Understand the dynamics of crisis spread to shape a rational response.
Content Overview
Content Overview


Master the foundational knowledge of Social Listening
Master the foundational knowledge of Social Listening
Master the foundational knowledge of Social Listening


Understand the metrics & terms
Understand the metrics & terms
Understand the metrics & terms


Understand an effective implementation process
Understand an effective implementation process
Understand an effective implementation process


Learn from case studies
Learn from case studies
Learn from case studies


Applying it to work
Applying it to work
Applying it to work


Knowledge synthesis
Knowledge synthesis
Knowledge synthesis


Long-term strategy
Long-term strategy
Long-term strategy
Social Listening Demo & Free implementation consultation
Social Listening Demo & Free implementation consultation
Social Listening Demo & Free implementation consultation
Sustainable brand growth with Kompa
Sustainable brand growth with Kompa
Sustainable brand growth with Kompa
Spot opportunities early – Respond promptly to risks – Optimise communication effectiveness!
Spot opportunities early – Respond promptly to risks – Optimise communication effectiveness!
Spot opportunities early – Respond promptly to risks – Optimise communication effectiveness!
50%
50%
Brand awareness and engagement level
Brand awareness and engagement level
80%
80%
Time to detect and manage a communications crisis
Time to detect and manage a communications crisis
35%
35%
Marketing campaign effectiveness thanks to real-time data
Marketing campaign effectiveness thanks to real-time data
50%
Brand awareness and engagement level
80%
Time to detect and manage a communications crisis
35%
Marketing campaign effectiveness thanks to real-time data














