As information-seeking behavior increasingly shifts to AI platforms, every question users ask is no longer simply an information need, but has become a signal of decision-making intent.

Instead of searching and comparing dozens of results as before, investors today tend to ask AI directly and receive an answer that has been synthesized and filtered. This means how a brand is “seen” no longer depends on search rankings, but on whether AI chooses to mention it or not.

However, the data AI uses does not come from a single source, but is synthesized from millions of pieces of content across the internet. This makes building a presence more complex than ever.

In that context, Social Listening is no longer limited to listening to the market, but becomes the foundation for understanding how users ask questions, how insights are formed, and how AI “learns” about a brand.

The report “AI Visibility in the Vietnamese Securities Industry 2026” is built from nearly 40,000 real discussions, combined with 100 prompts and 200 answers from AI, offering a comprehensive perspective on how investors approach, consider, and make decisions in the AI era

Key insights from the data

From the research data, the report highlights several important trends that are reshaping the entire industry:

The investment journey starts with a question to AI

Questions like “Where should I open an account?” or “Which brokerage is best?” are becoming common starting points, replacing traditional search behavior

AI becomes the market’s “invisible filter”

Unlike search engines, AI only selects a small number of brands to recommend. This means many businesses, even if capable, are not mentioned

Decision queries account for the largest share

Nearly half of the questions are decision-support oriented, showing that AI is directly affecting account-opening and service-selection behavior

The “winner-takes-most” effect is clearly emerging

A small group of brands accounts for the majority of AI visibility, reflecting the accumulated advantage from data and content over many years

Visibility gaps between AI platforms

The same brand may appear very differently across platforms, creating the risk of losing opportunities to reach users

Download the report to understand the full picture

The report “AI Visibility in the Vietnamese Securities Industry 2026” provides detailed insights into:

• How AI is changing investors’ search and decision-making behavior

• The AI Visibility ranking of securities companies

• Differences between AI platforms and the impact on brands

• High-value query groups that should be prioritized

• And the strategy to help brands increase visibility in the AI era