As information-search behavior increasingly shifts to AI platforms, every question users ask is not just an information need, but has become a signal of decision-making intent.

Instead of searching and comparing dozens of results as before, today’s investors tend to ask AI directly and receive a synthesized, curated answer. This means how a brand is “seen” no longer depends on search ranking, but on whether AI chooses to mention it or not.

However, the data AI uses does not come from a single source, but is aggregated from millions of pieces of content across the internet. This makes building presence more complex than ever.

In that context, Social Listening is no longer limited to listening to the market, but becomes the foundation for understanding how users ask questions, how insights are formed, and how AI “learns” about a brand.

The “AI Visibility in Vietnam’s Securities Industry 2026” report is built from nearly 40,000 real discussions, combined with 100 prompts and 200 AI-generated answers, offering a comprehensive view of how investors discover, evaluate, and make decisions in the AI era

Key insights from the data

From the research data, the report points out several important trends that are reshaping the entire industry:

The investment journey starts with a question to AI

Queries such as “Where should I open an account?” or “Which securities company is best?” are becoming common starting points, replacing traditional search behavior

AI becomes the market’s “invisible filter”

Unlike search engines, AI only selects a few brands to recommend. This means many businesses, despite having strong capabilities, are not mentioned.

Decision queries account for the largest share

Nearly half of the questions are decision-support oriented, showing that AI is directly influencing account-opening behavior and service selection

The “winner-takes-most” effect is clearly emerging

A small group of brands accounts for the majority of AI visibility, reflecting the accumulated advantage of data and content over many years

Visibility gaps between AI platforms

The same brand can appear very differently across platforms, creating a risk of missing opportunities to reach users

Download the report to understand the full picture

The “AI Visibility in Vietnam’s Securities Industry 2026” report provides detailed insights into:

• How AI is changing investors’ search and decision-making behavior

• The AI Visibility ranking of securities companies

• Differences between AI platforms and their impact on brands

• The high-value query groups that should be prioritized

• And the strategy to help brands increase visibility in the AI era