The Phở Thìn incident from a social listening perspective

In the middle to late February, the online community was abuzz with the trademark dispute involving the famous Phở Thìn brand in Hanoi. The incident began with a post on the personal Facebook page of Mr. Nguyễn Trọng Thìn—considered the creator of Phở Thìn—refuting press information written about Đoàn Trung Hải, CEO of the Phở Thìn 13 Lò Đúc chain.

Kompa would like to summarize the Phở Thìn incident from a numbers-based perspective.

The incident recorded 571,425 discussions and 3,333,650 interactions, with shares reaching as many as 68,666. Around the incident, the community discussed actively across two main topic clusters: Phở Thìn and the drama between Mr. Thìn vs CEO Đoàn Trung Hải. Social media users expressed opinions about the flavor of Phở Thìn with more than 55k discussions, and more than 25k discussions about the price of a bowl of Phở Thìn.

Click to register and receive the full report compiled by Kompa's Social Listening system immediately.

In the middle to late February, the online community was abuzz with the trademark dispute involving the famous Phở Thìn brand in Hanoi. The incident began with a post on the personal Facebook page of Mr. Nguyễn Trọng Thìn—considered the creator of Phở Thìn—refuting press information written about Đoàn Trung Hải, CEO of the Phở Thìn 13 Lò Đúc chain.

Kompa would like to summarize the Phở Thìn incident from a numbers-based perspective.

The incident recorded 571,425 discussions and 3,333,650 interactions, with shares reaching as many as 68,666. Around the incident, the community discussed actively across two main topic clusters: Phở Thìn and the drama between Mr. Thìn vs CEO Đoàn Trung Hải. Social media users expressed opinions about the flavor of Phở Thìn with more than 55k discussions, and more than 25k discussions about the price of a bowl of Phở Thìn.

Click to register and receive the full report compiled by Kompa's Social Listening system immediately.

In the middle to late February, the online community was abuzz with the trademark dispute involving the famous Phở Thìn brand in Hanoi. The incident began with a post on the personal Facebook page of Mr. Nguyễn Trọng Thìn—considered the creator of Phở Thìn—refuting press information written about Đoàn Trung Hải, CEO of the Phở Thìn 13 Lò Đúc chain.

Kompa would like to summarize the Phở Thìn incident from a numbers-based perspective.

The incident recorded 571,425 discussions and 3,333,650 interactions, with shares reaching as many as 68,666. Around the incident, the community discussed actively across two main topic clusters: Phở Thìn and the drama between Mr. Thìn vs CEO Đoàn Trung Hải. Social media users expressed opinions about the flavor of Phở Thìn with more than 55k discussions, and more than 25k discussions about the price of a bowl of Phở Thìn.

Click to register and receive the full report compiled by Kompa's Social Listening system immediately.

The Phở Thìn incident from a social listening perspective

The Phở Thìn incident from a social listening perspective

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