Market Share Report for the 'Ride-hailing' Industry in the First 5 Months of 2024

In the fiercely competitive landscape of the ride-hailing industry in Vietnam, vibrant social media discussions have become a crucial metric reflecting user interest and brand affinity. This success stems not only from business strategies and quality services but also from creative, unique, and effective communication campaigns.

Vibrant discussions from Brand Social Media campaigns

The social media Share of Voice for the 'ride-hailing' industry in the first five months of 2024 recorded millions of mentions from the active activities of brands Be, Grab, and Gojek. Among them, Be led with a discussion volume of 1,674,240.

Be stood out thanks to numerous campaigns: Be Thuyền, Be Giường, #Datxesieunhanh #Giaomonsieutoc, Be Cano, and campaigns in collaboration with ZaloPay,… These campaigns captured the attention of social media users through interesting and humorous content, thereby increasing Brand awareness in the eyes of users. Furthermore, these campaigns also generated a vast amount of positive discussions, helping the Brand health index on Social Media platforms reach 96.7%.

Grab has always maintained a solid position in the 'ride-hailing' industry in Vietnam. The volume of discussions this Brand received in the first five months was also very high, accompanied by an extremely high Brand health index of over 97.4%.Grab stood out with campaigns during holidays, such as Lunar New Year and International Women's Day.

Discussions mentioning ride-hailing brands took place primarily on their official fanpages. Additionally, the system recorded discussions on community Facebook pages and the TikTok platform.

Brand fanpage activities are a source of positive discussion

The Sentiment Score of Be and Grab in the first five months of 2024 reached very high levels thanks to campaigns on their fanpages.Activities including minigames and engagement posts/livestreams helped the Brands achieve a massive volume of discussions, which not only contributed to increasing the Sentiment Score but also helped the Brands increase awareness among social media users.

Ride-hailing brands like Be and Grab had a vibrant first half of 2024 with many creative and effective marketing campaigns. To capture full information and detailed analysis of the brands' social media Share of Voice in the industry, please click the button to download the full report.