Insight Library
Reports & in-depth analysis
Explore in-depth reports, case studies, and trend analyses from the Kompa expert team — helping businesses understand the market and make data-driven decisions.
Vietnam's Stock Market – When AI Begins to Shape Investor Behavior
![[Case Study] How industry-leading brands measure campaign effectiveness](/_next/image?url=https%3A%2F%2Fassets.kompa.ai%2Fcms-uploads%2Fposts%2F2026%2F04%2F1776532027564-2ad3d854-53c7-5ec6-959b-8ca66a335e1e.png&w=3840&q=75)
[Case Study] How industry-leading brands measure campaign effectiveness
The Mid-2025 Box Office Race: Who is Redefining the Audience Experience?
The 2025 Cosmetics Market Amidst the Wave of Counterfeit Goods: What Brands Must Do to Build Consumer Trust?
Vietnamese Cooking Trends: The Kitchen Becomes a Cultural and Wellness Hub
Vietnam Home Appliance Industry Report 2024: Unlocking Trends & Opportunities through Social Listening Insights
Social Media & The Maternity Journey – The Key to Engaging Expectant Mothers with Brands
The Race for Social Media Discussion Attraction Among 4 Vietnamese Films in Early 2025
What Vietnamese People Are Saying About Electric Vehicles – A Detailed Market Share Analysis for H1 2024
VinID Brand Health Check August 2022
Report on Discussion Trends Regarding AI & Automation Applications in the Retail Industry for the First Half of 2024
Market Share Report for the 'Ride-hailing' Industry in the First 5 Months of 2024
Vietnamese Travel Trends 2024
Year of the Dragon 2024: Analyzing Tet Advertisements to Extract Consumer Insights
Kompa – Social Rewind 2023
Red Bull Cold Brew Campaign Case Study: What Makes a Viral Campaign?
The "Born Pink" Fever and Marketing & Communication Lessons for Brands
The allure of Threads, "The Twitter killer" – Meta's new social network – how has it performed 10 days after launch?
Digital Transformation in the Banking Sector Q1.2023
2022 Social Media Trends
Ha Linh – The livestream that shook Southeast Asia: A Social Listening perspective
An overview of the sponsorship dispute between HAGL & VPF
The Phở Thìn Incident from a Social Listening Perspective
2022 Social Trend Rewind
Measuring the "Virality" of 2023 Lunar New Year TVCs
The Digital Transformation Landscape in Vietnam 2021 – 2022
Discussion Trends in Low-Sugar Food Demand 2020 – 2022
The Vibrant Milk Tea Market in Vietnam
Cryptocurrency Market Discussion Report for the First 5 Months of 2022
Street Dance Vietnam – A High-Potential Playground?
Banking Industry Media Report on the Internet: The Era of Engagement Dominance
