Insight Library

A library of data, knowledge, and research

Deep-dive reports, current news, and exclusive ebooks from the Kompa team — resources that help marketing teams, businesses, and agencies decide faster.

Reports

In-depth reports

Market, industry, and brand-health analysis — combining Social Listening data with quantitative methods.

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Vietnam's Stock Market – When AI Begins to Shape Investor Behavior

Vietnam's Stock Market – When AI Begins to Shape Investor Behavior

The “Vietnam Securities Industry AI Visibility 2026” report provides detailed insights into: How AI is transforming search behavior and investor decision-making.

Published

[Case Study] How industry-leading brands measure campaign effectiveness

[Case Study] How industry-leading brands measure campaign effectiveness

When an omni-channel communication campaign is deployed, the volume of user feedback creates a valuable data source that helps brands measure and optimize effectiveness. Discover how a leading laptop brand applied Social Listening to evaluate the performance of its new product launch campaign.

Published

The Mid-2025 Box Office Race: Who is Redefining the Audience Experience?

The Mid-2025 Box Office Race: Who is Redefining the Audience Experience?

The Vietnam film industry stands at a major turning point, with only 6-8 million people regularly visiting cinemas while OTT platforms continue to explode. An analysis of 843,000 social media discussions reveals which brands are redefining the audience experience in mid-2025.

Published

Latest

News & Knowledge

Articles, analyses, and practical lessons from Kompa experts to keep you current on market shifts.

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Social Listening Checklist to Help Brands Measure Social Media Campaign Effectiveness

Social Listening Checklist to Help Brands Measure Social Media Campaign Effectiveness

Marketers typically measure social campaigns through metrics such as reach, clicks, leads, CPC, and CPL to optimize Paid Media.

Published

AI & Social Listening 2025: Unlocking Social Data and Leading the Market with 5 New Trends

AI & Social Listening 2025: Unlocking Social Data and Leading the Market with 5 New Trends

Google Cloud recently announced five prominent AI trends that will shape how businesses operate, interact, and innovate in 2025.

Published

Social Listening on TikTok: Decoding the Customer Journey and Elevating Brand Strategy

Social Listening on TikTok: Decoding the Customer Journey and Elevating Brand Strategy

Social media users in Vietnam are increasingly trending towards searching for products directly on the platforms they use.

Published

Playbooks

Exclusive ebooks

Themed playbooks — core concepts, case studies, and applicable processes, packaged as PDFs.

Market & Brand Intelligence Rewind 2025

Market & Brand Intelligence Rewind 2025

Mining millions of social conversations to reveal the behaviours, trends, and influence shaping Vietnamese categories, brands, and entertainment in 2025.

Published

Managing crises & rebuilding brand trust in the digital age

Managing crises & rebuilding brand trust in the digital age

For communications teams and brand leaders: understand the anatomy of trust crises, build a prevention system, and rebuild credibility through data.

Published

Decoding Social Listening — From concept to practical application

Decoding Social Listening — From concept to practical application

An exclusive playbook distilling the core concepts, case studies, and Social Listening workflows built by Kompa for marketers, business owners, and agencies.

Published