Insight Library

A library of data, knowledge, and research

Deep-dive reports, current news, and exclusive ebooks from the Kompa team — resources that help marketing teams, businesses, and agencies decide faster.

Reports

In-depth reports

Market, industry, and brand-health analysis — combining Social Listening data with quantitative methods.

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DECODING BRAND CONCERT PERFORMANCE THROUGH 381,842 SOCIAL MEDIA MENTIONS

DECODING BRAND CONCERT PERFORMANCE THROUGH 381,842 SOCIAL MEDIA MENTIONS

Kompa’s social listening data for four concerts organized or co-organized by the brand recorded 381,842 mentions between April 1 and August 31, 2026.

Published

DECODING THE SOCIAL ECHO OF VIETNAMESE THEATRICAL FILMS DURING THE SEPTEMBER 2 HOLIDAY THROUGH 678,411 DISCUSSIONS

DECODING THE SOCIAL ECHO OF VIETNAMESE THEATRICAL FILMS DURING THE SEPTEMBER 2 HOLIDAY THROUGH 678,411 DISCUSSIONS

Published

Real Estate Market Shifts: From Price Appreciation Expectations to Cash Flow Challenges

Real Estate Market Shifts: From Price Appreciation Expectations to Cash Flow Challenges

Interest rates, borrowing costs and policy are all shifting at once — the first signs appear in buyer sentiment before they show up in prices.

Published

Latest

News & Knowledge

Articles, analyses, and practical lessons from Kompa experts to keep you current on market shifts.

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Social Listening in the Beverage Chain Industry: Merchandise Is Winning on Social Media — But What Is the Brand Really Selling?

Social Listening in the Beverage Chain Industry: Merchandise Is Winning on Social Media — But What Is the Brand Really Selling?

Published

FMCG in Peak Season: Finding Differentiation and Staying Ahead of Communication Risks

FMCG in Peak Season: Finding Differentiation and Staying Ahead of Communication Risks

Published

Back-to-School 2026 Is Over: Where Does Your Campaign Really Stand?

Back-to-School 2026 Is Over: Where Does Your Campaign Really Stand?

Published

Playbooks

Exclusive ebooks

Themed playbooks — core concepts, case studies, and applicable processes, packaged as PDFs.

Market & Brand Intelligence Rewind 2025

Market & Brand Intelligence Rewind 2025

Mining millions of social conversations to reveal the behaviours, trends, and influence shaping Vietnamese categories, brands, and entertainment in 2025.

Published

Managing crises & rebuilding brand trust in the digital age

Managing crises & rebuilding brand trust in the digital age

For communications teams and brand leaders: understand the anatomy of trust crises, build a prevention system, and rebuild credibility through data.

Published

Decoding Social Listening — From concept to practical application

Decoding Social Listening — From concept to practical application

An exclusive playbook distilling the core concepts, case studies, and Social Listening workflows built by Kompa for marketers, business owners, and agencies.

Published