Insight Library
A library of data, knowledge, and research
Deep-dive reports, current news, and exclusive ebooks from the Kompa team — resources that help marketing teams, businesses, and agencies decide faster.
Reports
In-depth reports
Market, industry, and brand-health analysis — combining Social Listening data with quantitative methods.
View all
The healthcare industry is facing a new "trust gap" on social media
Hospitals often view the press as the "starting point" of a communication crisis. However, a new front has emerged even before the press: TikTok, Facebook comments, and emotional videos.
AI is becoming the new "consultant agent" for Vietnam's insurance industry
“Is AI recommending your competitors to customers?” This is the question Kompa GEO posed when conducting the first AI Visibility report for the insurance industry in Vietnam.
Vietnam's Stock Market – When AI Begins to Shape Investor Behavior
The “Vietnam Securities Industry AI Visibility 2026” report provides detailed insights into: How AI is transforming search behavior and investor decision-making.
Latest
News & Knowledge
Articles, analyses, and practical lessons from Kompa experts to keep you current on market shifts.
View all
CRISIS MANAGEMENT: PROTECTING BRAND REPUTATION IN THE AGE OF DATA
“Crisis Management is no longer about ‘handling issues after they happen.’ In an ever-changing social environment, crises no longer originate from mainstream media.
What is GEO? A comprehensive guide to Generative Engine Optimization in Viet Nam
GEO (Generative Engine Optimization) is a method that helps brands appear directly in AI-generated answers, rather than only showing up as links like in traditional SEO
Social Listening Checklist to Help Brands Measure Social Media Campaign Effectiveness
Marketers typically measure social campaigns through metrics such as reach, clicks, leads, CPC, and CPL to optimize Paid Media.
Playbooks
Exclusive ebooks
Themed playbooks — core concepts, case studies, and applicable processes, packaged as PDFs.
Market & Brand Intelligence Rewind 2025
Mining millions of social conversations to reveal the behaviours, trends, and influence shaping Vietnamese categories, brands, and entertainment in 2025.
Managing crises & rebuilding brand trust in the digital age
For communications teams and brand leaders: understand the anatomy of trust crises, build a prevention system, and rebuild credibility through data.
Decoding Social Listening — From concept to practical application
An exclusive playbook distilling the core concepts, case studies, and Social Listening workflows built by Kompa for marketers, business owners, and agencies.