Insight Library
A library of data, knowledge, and research
Deep-dive reports, current news, and exclusive ebooks from the Kompa team — resources that help marketing teams, businesses, and agencies decide faster.
Reports
In-depth reports
Market, industry, and brand-health analysis — combining Social Listening data with quantitative methods.
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How Has the Diamond Smuggling Case Impacted the Jewelry Market? Insights from Social Listening Data
Admissions Season 2026 Report: When Graduate Outcomes Become Education's New Benchmark
E10 Gasoline: A fuel policy that is reshaping Vietnam's automobile and motorcycle market
In early June 2026, the nationwide rollout of E10 gasoline quickly attracted significant attention from Vietnamese consumers.
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News & Knowledge
Articles, analyses, and practical lessons from Kompa experts to keep you current on market shifts.
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How Are Fintech Brands “Tracking” Each Other Through Social Listening?
Social Listening helps Fintech businesses turn these conversations into actionable data for market monitoring, competitive analysis, customer understanding, and growth opportunity discovery.
After the First Half of the Year, Where Is Your FMCG Brand Really Winning?
Every month, FMCG brands launch multiple marketing campaigns, collaborate with influencers, introduce new products, and invest heavily in advertising.
What Are Parents and Students Saying on Social Media Before Choosing a School?
Playbooks
Exclusive ebooks
Themed playbooks — core concepts, case studies, and applicable processes, packaged as PDFs.
Market & Brand Intelligence Rewind 2025
Mining millions of social conversations to reveal the behaviours, trends, and influence shaping Vietnamese categories, brands, and entertainment in 2025.
Managing crises & rebuilding brand trust in the digital age
For communications teams and brand leaders: understand the anatomy of trust crises, build a prevention system, and rebuild credibility through data.
Decoding Social Listening — From concept to practical application
An exclusive playbook distilling the core concepts, case studies, and Social Listening workflows built by Kompa for marketers, business owners, and agencies.