Insight Library
A library of data, knowledge, and research
Deep-dive reports, current news, and exclusive ebooks from the Kompa team — resources that help marketing teams, businesses, and agencies decide faster.
Reports
In-depth reports
Market, industry, and brand-health analysis — combining Social Listening data with quantitative methods.
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Admissions Season 2026 Report: When Graduate Outcomes Become Education's New Benchmark
E10 Gasoline: A fuel policy that is reshaping Vietnam's automobile and motorcycle market
In early June 2026, the nationwide rollout of E10 gasoline quickly attracted significant attention from Vietnamese consumers.
Government Launches the Biggest Anti-Piracy Crackdown in History — Are Vietnamese OTT Platforms Ready to Seize the Opportunity?
The large-scale digital copyright crackdown campaign is directly targeting pirated movie websites, copyright-infringing content, and illegal content distribution ecosystems.
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News & Knowledge
Articles, analyses, and practical lessons from Kompa experts to keep you current on market shifts.
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What Are Parents and Students Saying on Social Media Before Choosing a School?
Reading the Tech Market: 5 Data-Driven Decisions Powered by Social Listening
The technology market evolves every day. Businesses need more than retrospective reports.
CRISIS MANAGEMENT: PROTECTING BRAND REPUTATION IN THE AGE OF DATA
“Crisis Management is no longer about ‘handling issues after they happen.’ In an ever-changing social environment, crises no longer originate from mainstream media.
Playbooks
Exclusive ebooks
Themed playbooks — core concepts, case studies, and applicable processes, packaged as PDFs.
Market & Brand Intelligence Rewind 2025
Mining millions of social conversations to reveal the behaviours, trends, and influence shaping Vietnamese categories, brands, and entertainment in 2025.
Managing crises & rebuilding brand trust in the digital age
For communications teams and brand leaders: understand the anatomy of trust crises, build a prevention system, and rebuild credibility through data.
Decoding Social Listening — From concept to practical application
An exclusive playbook distilling the core concepts, case studies, and Social Listening workflows built by Kompa for marketers, business owners, and agencies.