Insight Library

A library of data, knowledge, and research

Deep-dive reports, current news, and exclusive ebooks from the Kompa team — resources that help marketing teams, businesses, and agencies decide faster.

Reports

In-depth reports

Market, industry, and brand-health analysis — combining Social Listening data with quantitative methods.

View all
How Has the Diamond Smuggling Case Impacted the Jewelry Market? Insights from Social Listening Data

How Has the Diamond Smuggling Case Impacted the Jewelry Market? Insights from Social Listening Data

Published

Admissions Season 2026 Report: When Graduate Outcomes Become Education's New Benchmark

Admissions Season 2026 Report: When Graduate Outcomes Become Education's New Benchmark

Published

E10 Gasoline: A fuel policy that is reshaping Vietnam's automobile and motorcycle market

E10 Gasoline: A fuel policy that is reshaping Vietnam's automobile and motorcycle market

In early June 2026, the nationwide rollout of E10 gasoline quickly attracted significant attention from Vietnamese consumers.

Published

Latest

News & Knowledge

Articles, analyses, and practical lessons from Kompa experts to keep you current on market shifts.

View all
Before Planning Your 2027 Strategy, Where Are Your Brand’s Strengths and Gaps?

Before Planning Your 2027 Strategy, Where Are Your Brand’s Strengths and Gaps?

Published

The Race for Vietnamese Films This National Day: Nghỉ Hè Sợ Nghỉ Hưu Leads Social Buzz, But Who Will Win at the Box Office?

The Race for Vietnamese Films This National Day: Nghỉ Hè Sợ Nghỉ Hưu Leads Social Buzz, But Who Will Win at the Box Office?

Published

Understanding Parents, Staying Ahead of Trends: Social Listening for the Education Industry

Understanding Parents, Staying Ahead of Trends: Social Listening for the Education Industry

Published

Playbooks

Exclusive ebooks

Themed playbooks — core concepts, case studies, and applicable processes, packaged as PDFs.

Market & Brand Intelligence Rewind 2025

Market & Brand Intelligence Rewind 2025

Mining millions of social conversations to reveal the behaviours, trends, and influence shaping Vietnamese categories, brands, and entertainment in 2025.

Published

Managing crises & rebuilding brand trust in the digital age

Managing crises & rebuilding brand trust in the digital age

For communications teams and brand leaders: understand the anatomy of trust crises, build a prevention system, and rebuild credibility through data.

Published

Decoding Social Listening — From concept to practical application

Decoding Social Listening — From concept to practical application

An exclusive playbook distilling the core concepts, case studies, and Social Listening workflows built by Kompa for marketers, business owners, and agencies.

Published