Insight Library
A library of data, knowledge, and research
Deep-dive reports, current news, and exclusive ebooks from the Kompa team — resources that help marketing teams, businesses, and agencies decide faster.
Reports
In-depth reports
Market, industry, and brand-health analysis — combining Social Listening data with quantitative methods.
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DECODING THE SOCIAL ECHO OF VIETNAMESE THEATRICAL FILMS DURING THE SEPTEMBER 2 HOLIDAY THROUGH 678,411 DISCUSSIONS
Real Estate Market Shifts: From Price Appreciation Expectations to Cash Flow Challenges
Interest rates, borrowing costs and policy are all shifting at once — the first signs appear in buyer sentiment before they show up in prices.
How Has the Diamond Smuggling Case Impacted the Jewelry Market? Insights from Social Listening Data
How an economic crime case became a catalyst that changed trust in the gold, silver and gemstone market — read through conversation data.
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News & Knowledge
Articles, analyses, and practical lessons from Kompa experts to keep you current on market shifts.
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FMCG in Peak Season: Finding Differentiation and Staying Ahead of Communication Risks
Back-to-School 2026 Is Over: Where Does Your Campaign Really Stand?
What is social listening? 30 tools and their real status in 2026
What social listening is, how it differs from monitoring, the four-step process, and a table of 30 tools with operating status re-checked on 6 September 2026 — 12 of them have shut down or been absorbed.
Playbooks
Exclusive ebooks
Themed playbooks — core concepts, case studies, and applicable processes, packaged as PDFs.
Market & Brand Intelligence Rewind 2025
Mining millions of social conversations to reveal the behaviours, trends, and influence shaping Vietnamese categories, brands, and entertainment in 2025.
Managing crises & rebuilding brand trust in the digital age
For communications teams and brand leaders: understand the anatomy of trust crises, build a prevention system, and rebuild credibility through data.
Decoding Social Listening — From concept to practical application
An exclusive playbook distilling the core concepts, case studies, and Social Listening workflows built by Kompa for marketers, business owners, and agencies.