Insight Library
A library of data, knowledge, and research
Deep-dive reports, current news, and exclusive ebooks from the Kompa team — resources that help marketing teams, businesses, and agencies decide faster.
Reports
In-depth reports
Market, industry, and brand-health analysis — combining Social Listening data with quantitative methods.
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Tet 2027 Insights: What Truly Makes a Brand Stand Out Amid 326,210 Tet Discussions?
Để chuẩn bị cho Tết Đinh Mùi 2027, Kompa đã phân tích 326.210 thảo luận của 6 ngành hàng FMCG trong mùa Tết 2026
DECODING BRAND CONCERT PERFORMANCE THROUGH 381,842 SOCIAL MEDIA MENTIONS
Kompa’s social listening data for four concerts organized or co-organized by the brand recorded 381,842 mentions between April 1 and August 31, 2026.
DECODING THE SOCIAL ECHO OF VIETNAMESE THEATRICAL FILMS DURING THE SEPTEMBER 2 HOLIDAY THROUGH 678,411 DISCUSSIONS
Latest
News & Knowledge
Articles, analyses, and practical lessons from Kompa experts to keep you current on market shifts.
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HOW DOES SOCIAL LISTENING HELP DECODE CONCERT MARKETING PERFORMANCE?
Concerts can generate hundreds of thousands of discussions, but what value do brands actually gain? Discover how Social Listening measures Concert Marketing performance through real-world data from Kompa.
Ride-Hailing Brands Make Waves on Vietnamese Women's Day: What Does Social Data Reveal?
Measuring FMCG Tet Campaigns: What Can Social Listening Reveal Beyond Mentions?
Playbooks
Exclusive ebooks
Themed playbooks — core concepts, case studies, and applicable processes, packaged as PDFs.
Market & Brand Intelligence Rewind 2025
Mining millions of social conversations to reveal the behaviours, trends, and influence shaping Vietnamese categories, brands, and entertainment in 2025.
Managing crises & rebuilding brand trust in the digital age
For communications teams and brand leaders: understand the anatomy of trust crises, build a prevention system, and rebuild credibility through data.
Decoding Social Listening — From concept to practical application
An exclusive playbook distilling the core concepts, case studies, and Social Listening workflows built by Kompa for marketers, business owners, and agencies.