Insight Library
News & knowledge
Stay current with news, deep analyses, and practical lessons from the Kompa expert team.
FMCG in Peak Season: Finding Differentiation and Staying Ahead of Communication Risks
Back-to-School 2026 Is Over: Where Does Your Campaign Really Stand?
What is social listening? 30 tools and their real status in 2026
Before Planning Your 2027 Strategy, Where Are Your Brand’s Strengths and Gaps?
The Race for Vietnamese Films This National Day: Nghỉ Hè Sợ Nghỉ Hưu Leads Social Buzz, But Who Will Win at the Box Office?
Understanding Parents, Staying Ahead of Trends: Social Listening for the Education Industry
Social Listening and Business Decision-Making: When Market Data Becomes a Competitive Advantage
How Are Fintech Brands “Tracking” Each Other Through Social Listening?
After the First Half of the Year, Where Is Your FMCG Brand Really Winning?
What Are Parents and Students Saying on Social Media Before Choosing a School?
Reading the Tech Market: 5 Data-Driven Decisions Powered by Social Listening
CRISIS MANAGEMENT: PROTECTING BRAND REPUTATION IN THE AGE OF DATA
What is GEO? A comprehensive guide to Generative Engine Optimization in Viet Nam
Social Listening Checklist to Help Brands Measure Social Media Campaign Effectiveness
AI & Social Listening 2025: Unlocking Social Data and Leading the Market with 5 New Trends
Social Listening on TikTok: Decoding the Customer Journey and Elevating Brand Strategy
How to use Social Listening to monitor competitors and manage your brand effectively
The Journey of Transforming Insight from Social Listening into Executable Brand Strategies
Social Listening on TikTok helps decode the consumer behavior of Gen Y and Gen Z
The Importance of Customer Insight from Social Media
Decoding Gen Z Consumer Insights from the KitKat ‘Bóc Lời Dối Gian’ Case Study – A Social Listening Perspective
When Human Values and Safety are Strategic Priorities: A Crisis Management Case Study at Van Hanh Mall
Social Listening on TikTok: Discover how to leverage the entertainment platform to catch trends effectively
9 Social Listening metrics for Facebook that brands need to track immediately
The Connection Between Social Listening and Long-term Brand Strategy
7 common customer behaviours in the mother and baby category
Miss Cosmo 2024 on social media: 1.4 million mentions in eight days
Analysing customer behaviour and trends in the purchase journey
Crisis communications management: scale, warning signs and how to respond
Researching customer behaviour in digital and social media environments
The 3 stages of a communication crisis and how to handle each one
What is customer behaviour? 12 benefits of researching it
Measuring a product launch campaign: what businesses need to know
Market research reports: why you need them and 5 steps to prepare
A social media crisis communications plan
What is communications management? Four core elements and seven ways to choose your channels
What is market research? 12 methods and the process
5 ways to use Social Listening tools for market research
Enterprise risk management and how to head off a crisis early
9 common risk types in enterprise risk management
7 common mistakes in handling a communication crisis
10 reasons why businesses need market research
