The Phở Thìn Incident from a Social Listening Perspective
In mid-to-late February, the online community was abuzz with the brand dispute involving the famous Hanoi-based Phở Thìn. The incident began with a post on the personal Facebook account of Mr. Nguyễn Trọng …
In mid-to-late February, the online community was abuzz with the brand dispute surrounding the famous Hanoi-based Phở Thìn. The incident began with a post on the personal Facebook account of Mr. Nguyễn Trọng Thìn—considered the creator of Phở Thìn—refuting press information regarding Đoàn Trung Hải, the CEO of the Phở Thìn 13 Lò Đúc chain.
Kompa would like to summarize the Phở Thìn incident through the lens of data.
The incident recorded 𝟱𝟳𝟭.𝟰𝟮𝟱 discussions and 𝟯.𝟯𝟯𝟯.𝟲𝟱𝟬 interactions, with shares reaching up to 𝟲𝟴.𝟲𝟲𝟲. Surrounding the incident, the community engaged in lively discussions across two main topic clusters: Phở Thìn and the drama between Mr. Thìn vs. CEO Đoàn Trung Hải. Social media users expressed their opinions on the flavor of Phở Thìn with over 55k discussions, and over 25k discussions centered on the price of a bowl of Phở Thìn.
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