Consumer trends shifting from traditional markets to the digital environment make competition between businesses become fierce. Consumers have more choices with increasingly rich shopping journeys.
With the development of data science and technology, Social Listening solution from Kompa Group helps businesses collect data and apply measurement for in-depth research on consumers in the digital environment. Through that, orient and adjust communication strategies to bring the most optimal profits.
See more about Kompa Group’s Social Listening & Media solution in VTC2’s report.