Campaign Measurement

Detailed analyses of Brand initiatives that track performance indicators on social media and online platforms. Based on campaign actions like influencer marketing, media performance, consumer response, and campaign discussion, performance indicators may change. As a result, the report not only helps to determine how well a business executes marketing campaigns, but it also offers crucial analysis to enhance subsequent campaign success across channels and media platforms.

Report measures and provides values

COLLECT AND ANALYZE CAMPAIGN COVERAGE

ASSESS THE EFFECTIVENESS OF PAID/ OWNED/ EARNED CHANNELS

SPREADING EFFECT OF KOLs/KOCs

SUCCESS FACTORS AND BARRIERS OF THE CAMPAIGN

Indicators shown in the report

Based on the goals and requirements from the Brand, metrics related to the total discussion, evaluation of the campaign or effective communication channel allocation will be collected, analyzed and evaluated.

Report example for the 02 campaigns

Cali x Home campaign during the Covid lockdown period & Street Dance report – Vietnamese street dance.

02 optional packages for campaign effectiveness measurement needs.

Measure Campaign effectiveness Before - During - After	Evaluate and summarize effectiveness after the Campaign
ANALYSIS FACTORS 1. Campaign Overview – The volume of discussions about the campaign – Analyzing the sentiment of discussions – Effective influence of communication messages – Top discussion topics 2. Communication performance – Analyze Brand health index – Evaluate the spread and reach target customers – Performance across active channels – Performance comes from KOLs/KOCs channels – Motivations and barriers shared by the target audience 3. Evaluate competitor and Brand campaigns 4. Success indicators and forecasts of trend	ANALYTICAL FACTORS Total volume of discussion Discussion content and trends Top discussion sources Evaluate the effectiveness of communication channels Discussion nuances and target customers Effectiveness of KOLs/KOCs Conclusion experience/ Suggestion

Measure Campaign effectiveness Before - During - After

Evaluate and summarize effectiveness after the Campaign

ANALYSIS FACTORS
1. Campaign Overview
– The volume of discussions about the campaign
– Analyzing the sentiment of discussions
– Effective influence of communication messages
– Top discussion topics

2. Communication performance
– Analyze Brand health index
– Evaluate the spread and reach target customers
– Performance across active channels
– Performance comes from KOLs/KOCs channels
– Motivations and barriers shared by the target audience

3. Evaluate competitor and Brand campaigns

4. Success indicators and forecasts of trend

ANALYTICAL FACTORS

Total volume of discussion
Discussion content and trends
Top discussion sources
Evaluate the effectiveness of communication channels
Discussion nuances and target customers
Effectiveness of KOLs/KOCs
Conclusion experience/ Suggestion

BASIC PACKAGE

Brand Monitoring

Updating discussions, channels, and customer sentiment.

Monitoring changes in Brand discussion market share.

Capturing sensitive information related to the brand.

Real-time dashboard displaying brand metrics.

from 10 million VND/month

ADVANCED PACKAGE

Brand & Customer Insight

Measuring and evaluating brand health and competitor metrics.

Precisely capturing customer insights and pain points.

Analyzing the factors of communication campaign success and barriers.

Consultation based on data trends and actual measurement report results.

from 25 million VND/month

PREMIUM PACKAGE

Brand Health Management

Comprehensive market and industry analysis.

Detailed measurement of campaigns, brand identity coverage, and competitors.

Updating sensitive and negative brand-related information.

Predicting upcoming trends suitable for brand activities.

from 30 million VND/month

..3.