Detailed analyses of Brand initiatives that track performance indicators on social media and online platforms. Based on campaign actions like influencer marketing, media performance, consumer response, and campaign discussion, performance indicators may change. As a result, the report not only helps to determine how well a business executes marketing campaigns, but it also offers crucial analysis to enhance subsequent campaign success across channels and media platforms.
COLLECT AND ANALYZE CAMPAIGN COVERAGE
ASSESS THE EFFECTIVENESS OF PAID/ OWNED/ EARNED CHANNELS
SPREADING EFFECT OF KOLs/KOCs
SUCCESS FACTORS AND BARRIERS OF THE CAMPAIGN
Based on the goals and requirements from the Brand, metrics related to the total discussion, evaluation of the campaign or effective communication channel allocation will be collected, analyzed and evaluated.
Cali x Home campaign during the Covid lockdown period & Street Dance report – Vietnamese street dance.
|Measure Campaign effectiveness Before - During - After||Evaluate and summarize effectiveness after the Campaign|
2. Communication performance
3. Evaluate competitor and Brand campaigns
4. Success indicators and forecasts of trend
Total volume of discussion