Ha Linh – The livestream that shook Southeast Asia: A Social Listening perspective
During the 4.4 Super Livestream night, Vo Ha Linh set a new record, surpassing 303k views in just 5 minutes. During the livestream, Ha Linh sold products from 5 brands, including Nguyen Xuan, BNBG, and Laneige.
Key figures
From the full report, measured with Kompa Social Listening
- 210,573 discussionsDiscussion volume peaked on 5 April, one day after the livestreamp. 2
- 190,085 discussionsRecorded on 4 April, the day of the livestreamp. 2
- 90,067,981 interactionsTotal interactions with the livestream and the incident — views, likes, comments and sharesp. 3
- 80,142,855 viewsOf related content, alongside 9,186,618 likes, 636,405 comments and 102,103 sharesp. 3
- 48.1%Of discussion is positive in sentiment — neutral 33.7%, negative 18.2%p. 3
- 89.65%Of discussion comes from the general online community; pharmacy groups 3.5%, brands 0.25%p. 4
During the 4.4 super Livestream, Vo Ha Linh set a record by reaching over 303k views in just 5 minutes. During the livestream, Ha Linh sold products from 5 brands: Nguyen Xuan, BNBG, Laneige, Tsubaki, and Hella Beauty. The climax of the livestream occurred when Nguyen Xuan Red and Green shampoos were offered at prices of 18k and 11k, respectively. Immediately after, a wave of posts and comments expressed outrage, claiming the prices mentioned during the livestream were far too low compared to those at retail stores and agents. Furthermore, the incident drew involvement from many micro influencers and media experts who provided analyses of the livestream phenomenon, leading to conflicting opinions about Ha Linh. Netizens engaged in heated debates, driving up the volume of discussion regarding the incident.
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