2022 Social Media Trends

According to Sprout Social's 2022 Social Media trends report, customers choose Facebook, Instagram, and YouTube to provide feedback and ask questions regarding a brand's products and services. Among these, Facebook accounts for 60%, Instagram 35%, and YouTube 33%.

The report also shows that marketers' efforts are somewhat misaligned with customer trends, as they focus primarily on Facebook, Instagram, and Twitter.

YouTube still holds immense potential that brands cannot afford to miss. This is a channel where brands can post information about products and services or useful content that aligns with customer interests within the brand's growing industry.