Kompa – Social Rewind 2023

This past year, many events left a massive footprint of discussion and interaction across all Social Media platforms. Let's explore the million-interaction social media milestones of 2023 in the special Kompa Social Rewind edition.

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Top 10 Influencers

Artist Lê Dương Bảo Lâm leads the Top 1 Influencers with over 180 million interactions thanks to his participation in entertainment activities, reality shows, and films such as 2 Ngày 1 Đêm and Nhà Bà Nữ. Additionally, he frequently shares positive content on social media.

Chi Pu excellently won the Outstanding Artist category at the WeChoice Awards 2023. Photo source: Kenh14.vn

Mỹ Tâm is once again the most beloved artist of 2023, with fan sentiment reaching an absolute 100%. Chi Pu gained widespread community love and elevated her fame following the program Sisters Who Make Waves in China. Miss Nguyễn Thúc Thùy Tiên received significant attention and positive interaction from the online community through her participation in the reality show Nong Dân and her self-produced reality series Đu Đêm.

Trend of the Year

The “Flex” trend – secured the number 1 spot with over 15 million discussions and made a strong comeback at the end of the year.

Commentator Trương Anh Ngọc, known as the “godfather of flex”. Photo source: Gearvn.com

Ranking 2nd is the newcomer – Mì Thanh Long Caty – which, despite only appearing in October, continued to see interaction growth through December, reaching over 31 million.

Identifying the most discussed topics of the year

2023 witnessed the emergence of a series of topics that sparked intense discussion. Most notable were the arrivals of ChatGPT, iPhone 15, Apple Pay, Born Pink, and the Chairman of ACB...

Top 10 Reality Shows

The trend of music reality shows successfully attracted significant interest and positive interaction from the online community, with 4 programs entering the rankings: Rap Việt, Vietnam Idol, The Masked Singer Vietnam, and Chị Đẹp Đạp Gió Rẽ Sóng.

2 Ngày 1 Đêm reached Top 2 with over 137 million interactions. Not only did it excel in its role as a “bridge” to promote culture and boost tourism, 2 Ngày 1 Đêm also provided audiences with positive perspectives on the relationships between Vietnamese artists.

Top 5 Beauty Pageants

Miss Grand Vietnam 2023 secured the Top 1 position with over 61 million interactions and a Sentiment Score of 98%. Miss Cosmo Vietnam 2023 successfully attracted high levels of interest, interaction, and sentiment from the community to reach the Top 3 position.

Lê Hoàng Phương crowned Miss Grand Vietnam 2023. Photo source: Kenh14.vn

Top 10 Music Festivals

Grand scale, professionalism, overwhelming emotions, and unforgettable memories are the words used to describe the music festivals held in 2023. Kpop and its idols proved their massive appeal to Vietnamese youth, with the two blockbuster music festivals Born Pink and Adex Kpop Super Concert 2023 leading the rankings.

The 8Wonder music festival series from Vingroup took place continuously throughout the last 6 months of the year, demonstrating professional investment from the Brand. The resulting effectiveness saw the Brand successfully achieve over 46 million social media interactions, ranking in the top 3.

Top 10 Communication Campaigns

5 out of the 10 positions on the ranking belong to brands in the dairy industry, showing extremely fierce media competition on social media to drive Brand awareness.

The competition in discussion and interaction among the top 10 campaigns requires Brands to constantly operate, creatively innovate messages, and update consumer engagement methods to maintain brand presence in the minds of customers and increase the chances of driving Brand product selection.

Kompa Social Rewind – a special content publication measured, compiled, and produced once a year. It features a rich, diverse, and interesting source of data regarding prominent social media topics and events, all measured by Kompa's Social Listening system.