Miss Cosmo 2024 is an international beauty pageant organised by a Vietnamese company, with 57 contestants from many countries in the final. Over eight days from 1 to 8 October 2024, Kompa's social listening data recorded 1,399,749 mentions and 25,852,729 interactions about the pageant on social media.
Contestants and organisation led the conversation
Contestants were the largest topic at 31.85% of mentions: performances, personal stories and the social-media presence of both international contestants and Vietnam's representative. The topic's net sentiment rate (NSR) was 93%.
The scale of the organisation came second at 28.42% (NSR 80%). The judging panel included Nguyễn Huỳnh Kim Duyên (Vietnam's representative at Miss Universe 2021), H'Hen Niê (Miss Universe Vietnam 2017) and Paula Shugart, former president of the Miss Universe Organization. Discussion of the winner and runner-up accounted for 20.69%, with the highest NSR of any topic at 96%.
Daily discussion volume
Discussion peaked on 3 October at 482,385 mentions, when a Jury Session was held in place of the semi-final after a stage incident. The final on 5 October drew 335,092 mentions. Earlier, the side event "Hello Cosmo From Vietnam", showcasing culture in Ninh Bình, also drew public attention.
| Date | Mentions |
|---|---|
| 1 Oct | 24,432 |
| 2 Oct | 12,309* |
| 3 Oct | 482,385 |
| 4 Oct | 278,901 |
| 5 Oct | 335,092 |
| 6 Oct | 146,078 |
| 7 Oct | 75,808 |
| 8 Oct | 44,744 |
Where the discussion happened
Facebook and TikTok carried almost equal volumes; Threads took nearly a quarter.
| Channel | Share |
|---|---|
| 38.51% | |
| TikTok | 36.05% |
| Threads | 22.86% |
| Others (Instagram, YouTube, online news) | 2.58% |
The most-mentioned contestants
The title went to Indonesia's contestant, with Thailand's as runner-up. By volume of mentions, Cambodia's contestant was discussed the most.
| Contestant | Mentions |
|---|---|
| Cambodia | 50,517 |
| Indonesia | 33,513 |
| Thailand | 19,290 |
| Peru | 8,271 |
| Guatemala | 5,880 |
Overall sentiment
Across all discussion, the NSR for Miss Cosmo 2024 was 86%: high engagement with positive sentiment dominant, including on the days the schedule changed.
Method and editorial note
Measurement period 1–8 October 2024, across Facebook, TikTok, Threads, Instagram, YouTube and online news. Total mentions = posts + shares + comments. NSR = (positive − negative) / (positive + negative) × 100. How Kompa collects and processes data: methodology.
Originally published 30 October 2024 and re-edited in September 2026: the charts were redrawn, contestant photos removed, the 2 October value recomputed from the total (the original printed 12,345, which did not add up), and a topic table for the top five contestants dropped because it duplicated the channel figures.
