KompaMethodology

Banking Industry Media Report on the Internet: The Era of Engagement Dominance

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Banking Industry Media Report on the Internet: The Era of Engagement Dominance
Infographic “Trò chơi tương tác lên ngôi”: bar chart of discussion volume for 19 banks in 2020, over 2,500,000 discussions in total; VP Bank 366,106, Vietinbank 342,047, Vietcombank 319,838.Stacked bar chart of discussion share by channel for 12 banks in 2020; most comes from Facebook users and groups (VPBank 72.9%), while MSB gets 73% from its fanpage and BIDV 63.2% from news.
  • VPBank was mentioned mostly through user comments in Facebook groups.
  • MBBank and Shinhan Bank drew heavy discussion in groups, largely classified posts about opening cards and consumer loans.
  • MSB’s discussion was dominated by its fanpage (73%), driven mainly by two engagement games promoting its M-Pro account package and the MSB mBank app.
  • Vietcombank, BIDV and Agribank drew much of their discussion from news, mostly about stocks and exchange rates.
Infographic of 8 top banking communication campaigns; the “Đại Nhạc Hội Musicnology” event with 18,916 discussions and the VCB Digibank digital bank launch with 4,898 discussions.Horizontal bar chart of the most discussed topics for 12 banks in 2020 across three groups: personal products and services, Fanpage activity, brand. MSB reaches 68.12% for Fanpage activity; MB Bank 36.62% for products.Text panel summarising discussion topics in three groups: personal products and services, fanpage activity and brand information, with examples from MBBank, TPBank, MSB, Shinhan Bank, BIDV, VIB, Sacombank and Agribank.Donut chart of discussion share among 12 banks in Q1 2020, 686,623 discussions in total; Vietinbank 23.4%, Vietcombank 14.5%, VP Bank 14.3%.Text panel “Tạm kết” (conclusion) summarising the 2020 banking communication report, noting Facebook and news as the channels with the most discussions.

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