Banking Industry Media Report on the Internet: The Era of Engagement Dominance
Kompa's report on online banking discussion: 73% of MSB's discussion took place on its Fanpage, driven by two engagement games; VPBank, MBBank and Shinhan Bank drew heavy discussion in community groups; Vietcombank, BIDV and Agribank featured mostly in news coverage.
- VPBank was mentioned mostly through user comments in Facebook groups.
- MBBank and Shinhan Bank drew heavy discussion in groups, largely classified posts about opening cards and consumer loans.
- MSB ’s discussion was dominated by its fanpage (73%), driven mainly by two engagement games promoting its M-Pro account package and the MSB mBank app.
- Vietcombank, BIDV and Agribank drew much of their discussion from news, mostly about stocks and exchange rates.
