Brand reputation represents the values that customers perceive and assess through a company’s products, services, communication messages, and the image of its representatives. Building and protecting a brand image on social media is now a “critical” mission for any business. A business’s brand image may take some time to develop. Regardless of whether they are objective or subjective, any sensitive or negative incidents can threaten the reputation’s formation and sustainability.
Monitoring - Identification - Incident Containment
Propose and support flexible response plans.
Sustaining Control and Optimizing Neutral Information
Provide guidance and strategies for brand health
Kompa classifies and aligns negative information levels with businesses based on discussion sentiments. Continually monitor and send negative information alerts via SMS/Email within an average timeframe of 15-30 minutes. Tracing the source of the incident affecting the brand for comprehensive resolution.
Observe and ensure that the incident has been entirely contained.
