Measure Brand awareness and value to identify opportunities, challenges and barriers to optimize the effectiveness of communication & Marketing activities.
BIG DATA & AI TECHNOLOGY HELPS PRACTICAL RESEARCH
ASSESSING PRODUCT POTENTIAL WITH MARKET
DEVELOP APPROPRIATE BUSINESS STRATEGIES
FORECASTING MARKET DEVELOPMENT
Recognize the market, understand competitors and how they approach the market. Test products/services before bringing them to market or evaluate customer reactions to the Brand’s communication strategies and marketing campaigns to suggest improvements.
Analyze the Brand’s own health metrics and directly contrast them with those of rivals. Recognize consumers as objectively as possible.
Identify the target demographic and target audience of potential customers based on discussions and participants about the Brand and its products.
Form Description 2
